Norton EICMA 2025 marks a bold new chapter for the British marque as it pulls the covers off its complete 2025 motorcycle lineup, featuring the next-generation V4 superbike, the all-new Manx streetnaked, and a rugged Atlas adventure bike.

V4 Superbike: Flagship Evolution

At the heart of Norton’s EICMA showcase stands the reengineered V4 superbike. Built around a handcrafted aluminum frame and powered by a 1200 cc V4 engine, the new model claims sharper aerodynamics and improved cornering stability.
Key highlights include:

• Power output near 185 hp with refined throttle mapping
• Updated Öhlins semi-active suspension
• Revised winglets for track performance

The company says the V4’s redesign aims to combine British artistry with world-class race engineering, ensuring poise at both road and circuit levels.

Manx Streetnaked: Retro Meets Modern

Reviving the Manx name, Norton introduces a streetnaked that channels café racer heritage with contemporary aggression. The Manx 750 sports a liquid-cooled parallel-twin engine producing around 90 hp, with minimalist bodywork, a trellis frame, and LED lighting throughout.
Its design blends signature Norton cues – sculpted tank, twin-pipe exhaust, and a low stance – offering enthusiasts a pure, analog riding feel in a digital age.

Atlas Adventure: Built for Exploration

Completing Norton’s 2025 trio, the Atlas adventure bike targets global riders seeking versatility and endurance. It comes with a 650 cc parallel-twin motor, long-travel suspension, and wire-spoke wheels for off-road capability.
Two trims are expected – Atlas Ranger and Atlas Nomad – with the Ranger tuned for off-pavement control and the Nomad geared toward touring comfort.

CEO Commentary and Market Outlook

Norton CEO Robert Hentschel stated that this unveiling represents the brand’s definitive move toward sustainable growth and craftsmanship. With all models engineered in the UK and tailored for international homologation, Norton aims to regain premium market credibility lost under previous ownership.

Analysts suggest the brand’s tri-segment lineup positions it against Ducati, Triumph, and BMW in distinct subcategories, leveraging both nostalgia and innovation.

Also read: Hardcore Royal Enfield Himalayan 450 Rally Raid Confirmed for EICMA 2025 Global Debut

Launch Timeline and Availability

The Norton V4 superbike and Manx streetnaked are slated for market launch by mid-2026, while the Atlas adventure is expected by late 2025. Global pricing and dealer allocations will be confirmed closer to release, with India and ASEAN markets reportedly under active evaluation.

Final Takeaway

With its striking revival lineup at EICMA 2025, Norton signals a confident return to performance roots, innovation, and design excellence – redefining its future in the modern motorcycle era.