Norton’s Big Comeback: What’s New?
After years off the radar, Norton Motorcycles is back in India and it’s not just dipping its toes. With TVS Motor Company backing them, Norton will launch by end-2025 with a two-pronged attack: ultra-premium superbikes and a roadmap for mid-size bikes for Indian roads.
Launch Details
At launch, Norton will bring:
- V4SV or V4CR as their flagship superbike
- A second, more affordable model (still under wraps)
While the superbikes will be imported as CBUs, expect local manufacturing of mid-capacity bikes (350cc to 650cc) to follow soon, thanks to TVS’s Hosur plant.
Target Audience
Norton knows who it’s targeting:
- Collectors and connoisseurs who want British heritage
- Experienced riders upgrading from Enfields and Triumphs
- Style-focused urban bikers looking for something different
- And with future mid-size bikes aspirational middle-class buyers
This isn’t just for the elite. Norton will reach riders who want exclusivity with practicality.
Impact on the Market
The ripples are already being felt. Here’s how:
- Established names in the retro segment like Royal Enfield, Triumph, and Harley will now have serious competition in the 350 to 650cc range.
- With local production, prices may be surprisingly competitive
- India-UK Free Trade Agreement (FTA) cuts import duty from 100% to 10% is a game changer for premium buyers
- Norton’s comeback also helps TVS enter the global, premium space
With Norton entering the ring, the bar gets higher and that’s good news for every rider
Performance: What Riders Can Expect
For High-End Models (V4SV, V4CR):
- 1200cc V4 engine with serious power
- Top-spec Ohlins suspension, Brembo brakes, and carbon fiber body panels
- No nonsense riding experience sharp, fast, raw
- But be warned: comfort takes a backseat to thrill
For Mid-Capacity Bikes (350-650cc):
- Likely to use a 450cc parallel-twin or single-cylinder engine* For daily use, touring, and fun weekends
- Retro looks with modern tech
- Royal Enfield’s charming cousin who studied abroad
Pricing
CBUs like the V4SV won’t be cheap (Rs 25–35 lakh). Mid-size models are a different story.
With local production, prices will compete with:
- Royal Enfield Interceptor 650
- Triumph Speed 400
- Harley-Davidson X440
And the FTA benefit will make even the CBU bikes more affordable than ever.
Riding Experience
You’ll have two options to choose from:
- The high-end bikes are about power, craftsmanship and exclusivity
- The mid-capacity range will be comfortable, city-friendly yet unique enough to turn heads
Expect strong torque, retro-modern styling and a ride that feels more personal than clinical.
Key Specifications (V4SV – Expected)
| Specification | Details |
|---|---|
| Engine | 1200cc V4, liquid-cooled |
| Power | 185 hp (approx) |
| Frame | Aluminum twin-tube |
| Suspension | Ohlins (Fully adjustable) |
| Brakes | Brembo monobloc calipers |
| Body | Carbon fiber bodywork |
| Electronics | Ride modes, TFT display, traction control |
| Price Range (CBU) | ₹25–35 lakh (expected) |
ALSO READ: TVS’s Secret 125cc Bike You Can’t Buy in India
FAQs
When is Norton coming to India?
By end of 2025, with two premium models.
Will there be affordable Nortons?
Yes. Mid-size bikes (350cc to 650cc) will follow, made in India for competitive pricing.
Will Norton compete with Royal Enfield?
Yes. Especially in the retro-modern 350–650cc space.
Where will Nortons be sold?
Through a dedicated premium dealership network, separate from TVS.
Will the imported bikes be expensive?
They’ll be pricey, but FTA benefits will make them more affordable than before.
Conclusion
Norton’s re-entry into India isn’t just another headline it signals a serious shift in the premium motorcycle game. With British craftsmanship, TVS’s local edge, and a plan that spans both high-end and mid-range machines, Norton is gearing up to make waves. Whether you’re after raw power or a refined retro ride, there’s something exciting on the horizon. 2025 could be the start of a new chapter for Indian motorcycling one with more attitude, more choice, and a whole lot of heritage.
