Toyota Kirloskar Motor has launched Toyota Navratri Offers for Western India with festive benefits and GST 2.0 relief under a “Buy Now and Pay in 2026” plan valid from September 22–30, 2025 at authorized dealerships in Maharashtra, Gujarat, Madhya Pradesh and Goa. Why it matters: the window aligns deferred EMIs and service-value add-ons with tax-led price cuts to make popular models more attractive during peak festive season.

What are Toyota’s Navratri offers?

The campaign offers a 3-month EMI holiday – pay a nominal ₹99 per month till December 2025 – and regular EMIs from January 2026 along with 5 free services and 5-year extended warranty on select models. Total customer benefits up to ₹1 lakh when combined with dealer offers during the offer period.

Which models are included?

Toyota has listed Glanza, Urban Cruiser Taisor and Urban Cruiser Hyryder for these festive schemes in Western India though applicability may vary by dealer and stock. These special offers can be combined with the GST rate reductions, which took effect on September 22, to provide a ‘double bonanza’ for customers. The GST relief alone reduces prices on models like the Glanza by up to ₹85,300 and the Urban Cruiser Taisor by up to ₹1,11,100, with benefits extending across Toyota’s entire lineup.

How the “Buy Now, Pay in 2026” plan works

Customers take delivery now, pay ₹99/month for 3 months and shift to standard EMIs from January 2026 subject to finance approval terms with Toyota Financial Services and participating lenders. The scheme is time-bound for September 22–30 in Western India and is designed to reduce upfront ownership cost during Navratri.

Benefits and value adds

Along with EMI holiday, the offer includes 5 free services, 5-year extended warranty, corporate and exchange bonuses and special programs for defence personnel on eligible variants. These add-ons are designed to reduce early ownership cost while GST 2.0 cuts make ex-showroom prices more attractive across ICE lineup starting September 22.

Regions and dates

The Navratri campaign is applicable at Toyota dealerships in Maharashtra, Gujarat, Madhya Pradesh and Goa from September 22–30, 2025; customers to check model-wise eligibility on-ground. GST 2.0 price changes also effective from September 22, so a short double-bonanza window till month-end.

Also read: Kia GST benefits India: model-wise price cuts announced after reform

Competition and market

The models included compete with Maruti Suzuki Baleno (vs Glanza), Hyundai Creta (vs Hyryder) and Maruti Suzuki Grand Vitara (vs Hyryder) where price and finance led triggers drive festive season demand. With GST 2.0 resetting prices and a short festive window, Toyota is trying to pull forward bookings with finance flexibility and ownership benefits.

Bottomline

For those who were waiting to buy, the combination of ₹1 lakh in festive benefits and GST led price cuts till September 30 may be the best window this season – if allocation and eligibility checks out at the dealership level.