Introduction

Triumph 400 price remains unchanged in India as Triumph and Bajaj jointly absorb the higher GST rate on motorcycles above 350cc, keeping ex-showroom prices steady for the Speed 400, Scrambler 400 X, and Thruxton 400.

Price update

• Triumph confirms no change to ex-showroom prices for its 400cc lineup despite the GST slab for >350cc bikes moving to 40%, with Bajaj sharing the cost absorption.
• The decision covers Speed 400, Scrambler 400 X, and Thruxton 400, maintaining their value positioning against rivals that have passed on the increase.

Old vs new prices

GST impact explained

• GST Council reduced rates to 18% for 2 wheelers up to 350cc and 40% for 2 wheelers above 350cc, increasing tax incidence on mid capacity bikes.
• Triumph’s 400cc models fall in 40% bracket but ex showroom prices remain same as Triumph and Bajaj are absorbing the incremental cost.

Specifications and features snapshot

• India built 400 platform has three roles: Speed 400 (roadster), Scrambler 400 X (scrambler), Thruxton 400 (neo classic) and are entry points to the brand.
• Local production at Chakan with Bajaj ensures supply stability and helps to buffer tax shocks without passing it to customers.

Market context and sales momentum

• Triumph 400 sales accelerated in 2025, with strong traction in 350-450cc segment and consistent month on month growth across summer.
• Holding prices during tax shift is to preserve festive season momentum and protect share in mid capacity segment.

Analyst view and demand outlook

• Industry expects 2 wheeler volume growth of around 5-6% this fiscal, with simplified GST slabs and seasonal demand tailwinds.
• Rationalization is expected to support demand without stressing public finances, favoring brands that absorb end user pricing during transition.

Also read: GST 2.0 Impact: Kawasaki Z900 Price Rises to Rs 10.18 Lakh

Expert commentary

• CRISIL expects festive timing, softer financing and steady launches to lift H2 demand, creating a positive backdrop for price stability strategies like Triumph’s.
• Bajaj’s ProBiking leadership says strong consumer response to 400 platform, calls price hold as a trust building move.

Competitive positioning

• Bajaj is absorbing GST impact for 400cc Triumph and 390 KTM, keeping sticker prices flat and sharpening their value proposition.
• This is different from segments where others have raised prices on >350cc models, creating a clear price gap in Triumph’s favor in 350-450cc segment.

Buyer value and ownership impact

• Unchanged ex showroom pricing prevents immediate budget creep from GST hike, preserves on road affordability in 400cc segment.
• With under 350cc bikes at 18% GST and above 350cc at 40%, Triumph’s move reduces the effective upgrade gap for step up buyers looking at 400cc models.

Closing note
By holding ex-showroom prices on the 400cc range despite the GST hike, Triumph and Bajaj prioritize customer value and sustain competitive positioning heading into the festive cycle.