Dacia has revealed the Hipster Concept 2025, a tiny four-seat electric city car that targets a price below €15,000 and a curb weight under 800 kg.

Introduction
This concept brings EVs back to basics: four adult-friendly seats in a 3‑metre footprint, a lightweight build, and hardware chosen for durability over frills. Unveiled near Paris on October 6, it’s designed for everyday trips rather than spec-sheet one‑upmanship.

Specifications

• Dimensions: 3.0 m long, 1.53 m high, 1.55 m wide.
• Target weight: under 800 kg.
• Seating: four adult-sized seats.
• Cargo: 70 L with seats up; up to roughly 500 L with the rear bench folded.
• Performance targets: 150–200 km urban range; top speed around 90 km/h.
• Powertrain: 100% electric, tuned for low energy use and simple ownership.

Highlights and features

• Essential approach: fabric door pulls, simplified controls, and a bring‑your‑own‑device phone mount replacing a built-in infotainment screen.
• Weight-first engineering: fewer parts and lighter materials to cut energy use in manufacturing and on the road, with an ambition to halve lifecycle CO₂ versus today’s most efficient EVs.
• Space efficiency: upright, boxy stance with short overhangs to free up cabin room without stretching the body.

Market context

• Pricing aim: a sub‑€15,000 sticker to undercut many entry EVs and offer a realistic on‑ramp to electric ownership for city buyers.
• Policy watch: any production timeline is likely to track EU discussions on simpler, lighter, small‑car categories.
• Daily fit: optimized for short, frequent journeys and easy charging, where reliability and low costs matter more than raw speed.

Design and packaging

• Visual stance: tough, cubic proportions and straightforward surfaces, with a functional, almost tool‑like look inspired in part by kei‑car thinking.
• Practical touches: a split tailgate concept for easier loading, sliding side windows to save weight, and protective cladding for everyday scuffs.
• Cabin priorities: upright seating for visibility, modular storage, and slimmer, visible‑frame seats that save weight while keeping comfort.

Expert signals

• Feasibility: leadership frames Hipster as build‑ready if regulatory conditions and supplier timing line up.
• Brand ethos: pitched as the most “Dacia” idea in years—purposeful, frugal, and aimed at broad social impact, much like the original Logan.
• Design intent: fewer gadgets, more confidence; simplicity treated as a feature, not a compromise.

Quick comparison

Also read: Nissan Tekton SUV Officially Revealed: Bold Design and India Launch Date Confirmed for 2026

What’s next

• Production path: if EU small‑car frameworks solidify, a series model could follow, leveraging Dacia’s modular parts and lightweight methods.
• Who it serves: dense‑city drivers who value reliability, simple tech, and honest running costs over high-end features.

Closing

Hipster Concept 2025 focuses on what counts in town: four real seats, useful range, and a price target that could broaden EV access. If policy winds blow the right way, this could be the people’s EV moment.