Honda ended September at 5,68,164 units – 5,05,693 to the domestic market and 62,471 to exports – a clean month-on-month growth as showrooms gear up for the festive season.

Highlights

• Total volume at 5,68,164 units with exports doing the heavy lifting and domestic volume steady across scooters.
• 6% growth over August means stronger weekend footfalls, faster conversions and steady dealer billing in the last week of the month.
• April-September FY26 at 29.91 lakh units is a decent first half given the price sensitivity in commuter segments and competition on finance offers.

Market context

• Festive season is pulling buyers forward and recent tax rationalisation has reduced friction in entry and mid segments where intent is price led.
• Honda is at No. 2; TVS is close with a diversified mix; Hero is leading with deep commuter reach.
• Scooters are Honda’s anchor in urban and semi-urban areas where quick ownership math and everyday practicality matters more than spec-sheet bragging rights.

What drove growth

• Scooter stability did the trick at home; exports added a second engine, smoothened out sub-segment dips and kept plants on schedule.
• Special Editions in the 350cc family kept the mid-cap segment lively without relying on discounts, nudged interest into test rides.
• Pre-festive programmes – exchange bonuses, leaner down payments and faster approvals – quietly improved walk-in to booking ratios.

Expert view

• The read is “disciplined and repeatable”: no spikes, no stumbles, a mix that protects margin without blunt-force promotions.
• The share battle gets tighter when rivals spread their bets – commuters, scooters, EVs – while Honda’s edge is in everyday usability and brand recognition.
• To hold No. 2, expect inventory discipline, scooter-first velocity and micro-targeted retail pushes rather than blanket deals.

Competitive snapshot

Model and feature notes

• 350cc Special Edition keeps the midsize segment warm – enough freshness to get you to the showroom, without chasing headline power.
• MyHonda-India app gets owners back into the ecosystem – service slots, reminders and small conveniences that add up to loyalty.
• Spread from value-first scooters to aspirational midsize bikes helps Honda defend volume while lifting brand pull.

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Outlook

• October-November is the real test: clean pipelines, curated offers and fast paperwork will matter more than loud campaigns.
• With exports near 11% of the total, Honda has a second lever if domestic demand gets noisy mid-month.
• Watch pricing discipline and scooter specific offers; the quickest wins are where everyday utility and quick delivery meet.

Summary takeaway

A 5.68 lakh finish with a neat MoM growth puts Honda on a good wicket for the festive quarter – scooters doing the daily work at home, exports keeping things honest.