Tata Motors has officially confirmed the launch date for the highly anticipated New Tata Sierra, with the internal combustion engine (ICE) variant set to arrive in India by mid-November 2025. The electric version (EV) will follow soon after, marking a bold return of this iconic SUV with cutting-edge features and competitive pricing.

Powerful Performance and Dual Powertrains

The New Tata Sierra comes equipped with a robust dual powertrain strategy to cater to varying customer preferences. The ICE variant offers a choice between a 1.5-litre turbo petrol engine producing 170 PS and 280 Nm of torque, and a 2.0-litre Kryotec diesel unit delivering 170 PS and 350 Nm. Transmission options include smooth 6-speed manuals and efficient automatic or dual-clutch variants, ensuring a dynamic driving experience.

The EV version rides on Tata’s second-generation acti.ev platform, promising an electric range of 450 to 550 kilometers. It is expected to feature dual battery pack options and the potential for an all-wheel-drive (AWD) system with dual motors, setting new standards in the premium electric SUV segment.

Next-Level Features Inside and Out

Tata Motors has packed the Sierra with standout features to elevate comfort and convenience. At the forefront is a revolutionary triple-screen setup, combining a digital instrument cluster, a large infotainment touchscreen, and a front passenger display — a first in Tata’s lineup. Safety and assistance tech include Level 2 Advanced Driver Assistance Systems (ADAS) and a 360-degree camera system, designed to deliver confidence and control on the road.

Luxury touches such as a panoramic sunroof, ventilated front seats, and a signature illuminated Tata logo on the steering wheel underline Sierra’s premium appeal, offering both style and substance.

Competitive Pricing and Market Positioning

The ICE variants are expected to be priced competitively between ₹15 lakh and ₹25 lakh (ex-showroom), aiming to rival popular mid-size SUVs like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara. Meanwhile, the electric Sierra could enter the market around ₹25 lakh to ₹30 lakh, targeted at premium EV buyers who prioritize range and technology.

This dual-offering strategy allows Tata to capture a broad customer base, addressing both traditional combustion enthusiasts and forward-looking electric vehicle adopters.

Expert Insights and Industry Buzz

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, confirms, “The Sierra will definitely come out this calendar year, and it’ll be both in ICE and EV form, more details will be revealed closer to launch.” Industry analysts view the Sierra not just as another SUV launch but as a significant move to establish Tata’s presence in the premium electric space, competing head-to-head with Mahindra’s XEV 9e.

Also read: Tata Nexon EV ADAS Variant: A Deep Dive into Safety and Technology Upgrades

Final Thoughts and What’s Next

As the countdown begins to the mid-November launch, the New Tata Sierra promises to blend nostalgia with modern technology, delivering a strong contender in both the ICE and electric mid-size SUV segments. Buyers can look forward to a feature-packed, stylish, and versatile SUV that aims to set high standards for 2025 and beyond.

Stay tuned for full pricing, detailed specifications, and comprehensive reviews as the launch day approaches. Don’t miss your chance to witness Tata Motors’ next big leap!