Norton Motorcycles India launch is officially set for April 2026, with TVS Motor Company confirming the legendary British marque’s full range debut for the Indian market. In a landmark moment five years after TVS acquired Norton, Indian riders get access to iconic sporting heritage fused with modern engineering.

Complete Model Lineup for India

The Norton lineup coming to India includes the highly anticipated V4 and Manx superbikes, the all-new Atlas adventure twin, and multiple variants developed with robust international R&D investment. The V4 Manx is engineered to deliver over 210 bhp, featuring advanced aerodynamics and carbon fibre construction for peerless performance. The Atlas adventure, based on a new 600–650 cc platform, is set for local manufacture and aims to rival established middleweight twins in India.

• V4 Series: Both Manx and Manx R offer premium sportbike tech, targeting enthusiasts who seek track performance and exclusivity.
• Atlas Adventure: Local manufacturing promises attractive pricing and broad accessibility for this adventure twin, challenging popular options in the segment.
• Roadsters & Café Racers: The Manx and Manx R roadster variants bring Norton’s racing DNA, expanded for daily usability and touring capability.

Local Manufacturing & TVS-Norton Strategy

A major highlight is the local production of the Atlas, enabling Norton to compete aggressively on value and aftersales support. The V4 range will continue assembly in the UK with increased Indian localization. TVS is developing a premium dealer network and investing in service infrastructure to give buyers a world-class ownership experience.

Competitive Market Context

Norton’s India comeback positions the brand directly against Royal Enfield’s upcoming adventure bikes and superbike rivals from Ducati, BMW, and Aprilia. Aggressive product localization and premium global technology are set to disrupt the segment and raise the bar for what Indian customers expect.

Model prices and final specs will be revealed at EICMA 2025 (November 4). Dealer appointments and service channel expansion are already ongoing.

Also read: New Norton V4 Spy Shots: Modern Superbike Spied Testing in UK Ahead of EICMA

Expert Insights & Industry Reaction

Sudarshan Venu, TVS Motor Company Chairman & MD, notes that India is a “key pillar” for Norton’s global revival, highlighting the Atlas as a locally built value leader and the V4 as a halo superbike for premium enthusiasts. Market analysts expect robust demand for middleweight adventure motorcycles and keen interest in British racing design.

Six new Norton models are reportedly in development, with four confirmed for launch during the initial phase and two more in the pipeline for later in the year.

Norton’s arrival in India signals the start of a new era in premium biking – ready to blend legendary British engineering with contemporary rider demands. Watch for the full unveiling at EICMA and prepare to experience the new Norton lineup from April 2026.