Royal Enfield September Sales hit an all-time high at 1,24,328 units in September 2025, marking a 43% year-on-year jump and the brand’s best-ever monthly performance.

What’s new

Royal Enfield sold 1,24,328 motorcycles in September 2025, beating its previous monthly highs and indicating strong festive demand winds.
Domestic sales were 1,13,573 units, while exports were 10,755 units, up 43% and 41% respectively over September 2024.
Cumulative April–September FY2026 sales stood at 5,91,903 units, up 30% year-on-year, as the festive quarter momentum continued.

Segment highlights

Models up to 350cc contributed 1,07,478 units in September, up 43% year-on-year on the back of core models like Classic, Bullet, Hunter and Meteor.
Motorcycles above 350cc were 16,850 units, up 45% year-on-year, with 650cc portfolio continuing to do well.
The new Meteor 350 launched in September did well, helping showroom pull-through during the festive season.

Market context

A front-loaded festive season and improving retail sentiment helped two-wheeler demand across key markets, with Royal Enfield outpacing industry growth.
September numbers also built on a strong August base of 1,14,002 units, with a steady month-on-month growth in Q2 FY2026.
Exports remained strong as international markets recovered, contributing over 10,700 units for the month.

Executive view

“It’s been an amazing start to the festive season… we have never sold more than 1,00,000+ units in a month,” said B. Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield.
Management is confident of sustaining the growth momentum through the season with refreshed products and stable demand across domestic and export channels.
The commentary aligns with quarter-to-date trends showing strength across sub-350cc and 650cc segments.

Sales breakdown

• Total sales (Sep 2025): 1,24,328 units; YoY +43% vs 86,978 (Sep 2024).
• Domestic: 1,13,573 units; YoY +43% vs 79,325.
• Exports: 10,755 units; YoY +41% vs 7,653.
• Sub-350cc: 1,07,478 units; YoY +43% vs 75,331.
• Above 350cc: 16,850 units; YoY +45% vs 11,647.
• H1 FY2026 (Apr–Sep): 5,91,903 units; YoY +30% vs 4,54,780.

Competitive view

• Hero MotoCorp: 6,87,220 units in September; ~8% YoY growth.
• TVS Motor: Best-ever quarter in Q2 FY26 indicates steady two-wheeler momentum.
• Bajaj Auto: Solid September performance with healthy export traction.
  Royal Enfield’s 43% YoY growth was significantly higher than most mass-market peers, reiterating its mid-size dominance.

Also read: Adventure Refreshed: 2025 Suzuki V-STROM SX Gets Four New Colours at ₹1.98 Lakh

What it means

Record sales confirm Royal Enfield’s strategy in the sub-350cc core and premium above 350cc.
Festive demand is in full swing and with new model updates like Meteor 350, the brand enters Q3 with optimism.
A strong Q2 sets up good operating leverage for H2 FY2026, assuming retail and export flows remain steady.

Specifications and features context

Core 350cc platforms continue to drive volumes with affordable pricing, wide dealership network and commuter-plus touring capabilities.
Above-350cc models add aspirational value, wider torque bands and highway refinement, to elevate the brand.
Incremental updates – like the new Meteor 350 – help refresh interest without disrupting the proven nameplates.

Quick comparison

Closing note

Royal Enfield’s record-smashing September crystallizes its lead in mid-size motorcycles while teeing up a confident festive run and resilient H2 trajectory.