Intro: value and bragging rights

Tata is gearing up Level 2 driver assistance for the Nexon EV via a new Empowered+ A 45 trim, with launch timing coinciding with the festive season; the hook is clear – first sub-4m EV with ADAS, and priced below ₹18 lakh. That’s a talking point against bigger ADAS-equipped EVs that sit higher on price, without giving up the Nexon EV’s long-range credentials.

Price play: undercut the bigger guys

The current Empowered+ 45 is priced at ₹16.99 lakh ex-showroom, and guidance suggests around ₹75,000 extra for the ADAS kit, so Empowered+ A 45 should be around ₹17.75–₹17.99 lakh. Compared to MG’s ADAS-equipped options at ₹18.39 lakh, that sub-₹18 lakh sticker looks like a deliberate wedge.

What Level 2 adds for commuters

Feature set includes adaptive cruise control, lane keep assist and departure warning, forward collision warning with autonomous emergency braking, traffic sign recognition and high beam assist. For daily driving that means steadier pace in traffic, fatigue relief on highways and a last-ditch brake intervention when the unexpected happens – while the driver is in control.

Battery, range and charge times

ADAS trim retains the long-range 45 kWh setup with a claimed 489 km (ARAI) and a realistic 350–370 km window depending on conditions. 10–80% in around 40 minutes on a 60 kW DC fast charger, aligns with current LR charge profiles.

Cabin tech and editions

Kit expected to carry over includes 12.3-inch infotainment screen, 10.25-inch digital cluster, 360-degree camera and ventilated front seats on higher trims. Style-focused Dark and Red Dark editions will get ADAS too, combining the blacked-out or red-accented look with the assistance suite.

Where it lands against rivals

Against costlier ADAS-equipped MG options, the Nexon EV banks on a lower entry point with similar assistance features and a competitive range number. As the first sub-4m EV to get ADAS, the pitch is compact-city friendly size with long-leg range and big-car tech, which is a hard combination to ignore at this price. Last word: If prices hold, the Nexon EV ADAS trim proves safety tech doesn’t have to be big-EV money – for buyers who want city-friendly size with highway confidence.

FAQs

Is it confirmed as the first sub-4m EV with ADAS?
Yes, reporting suggests so; final confirmation will come with the launch press note.

What’s the extra cost for ADAS?
About ₹75,000 over the Empowered+ 45, around ₹17.75–₹17.99 lakh ex-showroom.