Tata Motors has officially launched the new Tata Nexon Red Dark Edition in India, with prices starting at ₹12.44 lakh (ex-showroom). The latest special edition enhances the Nexon’s bold appeal with a distinctive black-and-red theme while introducing ADAS safety technology across select variants.

Distinctive Red Dark Design

The Red Dark Edition makes a striking statement with a sleek Atlas Black exterior, complemented by red accents that showcase Tata’s signature #DARK identity. Subtle red inserts on the grille, bumpers, and roof rails add to its sporty aesthetic.

Exterior highlights include:

• Atlas Black paint with piano black grille surround
• Red #DARK emblem and red accents on mirrors and body trim
• R16 Dark Alloy Wheels with new finish
• #DARK badging on fenders and tailgate

Inside, the cabin builds on a Granitic Black theme enriched with Carnelian Red detailing and premium upholstery. Buyers get ventilated front seats finished in quilted red leatherette, contrast stitching, and “#DARK” embroidered headrests. The infotainment system and digital cluster now feature bespoke red-themed graphics.

ADAS and Feature Enhancements

The major technical highlight is the inclusion of Level-1 Advanced Driver Assistance Systems (ADAS), marking the Nexon’s entry into the next generation of intelligent safety features.

Key ADAS features include:

• Forward Collision Warning and Autonomous Emergency Braking
• Lane Departure Warning
• Traffic Sign Recognition
• Blind View Monitor support via the 360° camera

The Red Dark Edition continues to offer the Nexon’s ensemble of modern comforts such as the 10.25-inch infotainment touchscreen, a fully digital instrument cluster, air purifier, sunroof, and connected car technology.

Powertrain Options and Pricing

The new edition is available across petrol, diesel, and CNG powertrains, with manual, AMT, and DCT gearbox options. Prices carry a nominal premium of around ₹27,000–₹28,000 over the equivalent Fearless Plus PS variants.

Official Word from Tata Motors

Commenting on the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said that the Nexon continues to lead its segment with technology and style. He added that the Red Dark Edition celebrates Nexon’s design evolution while enhancing safety with the new ADAS suite.

Also read: Nissan Magnite Price Slashed by Up to ₹1,00,400 in India After GST Cut

Segment Positioning and Rivals

With this launch, Tata Motors further reinforces its presence in the hotly contested B2-SUV segment. The Nexon Red Dark Edition takes on rivals like the Mahindra XUV 3XO, Hyundai Venue, Maruti Brezza, Kia Sonet, and Nissan Magnite.

Its unique combination of design, technology, and multi-fuel powertrain options makes it one of the most comprehensive offerings in its price band.

Final Takeaway

The Tata Nexon Red Dark Edition embodies the brand’s refined sense of style and innovation. With bold aesthetics and intelligent safety features, it repositions Nexon as a more premium, confident choice for urban SUV buyers. Deliveries are expected to commence soon through Tata dealerships across India.