Norton Motorcycles Is Back in India for 2025 – What You Need to Know

Norton’s Big Comeback: What’s New?

After years off the radar, Norton Motorcycles is back in India and it’s not just dipping its toes. With TVS Motor Company backing them, Norton will launch by end-2025 with a two-pronged attack: ultra-premium superbikes and a roadmap for mid-size bikes for Indian roads.

Launch Details

At launch, Norton will bring:

• V4SV or V4CR as their flagship superbike
• A second, more affordable model (still under wraps)

While the superbikes will be imported as CBUs, expect local manufacturing of mid-capacity bikes (350cc to 650cc) to follow soon, thanks to TVS’s Hosur plant.

Target Audience

Norton knows who it’s targeting:

• Collectors and connoisseurs who want British heritage
• Experienced riders upgrading from Enfields and Triumphs
• Style-focused urban bikers looking for something different
• And with future mid-size bikes aspirational middle-class buyers

This isn’t just for the elite. Norton will reach riders who want exclusivity with practicality.

Impact on the Market

The ripples are already being felt. Here’s how:

• Established names in the retro segment like Royal Enfield, Triumph, and Harley will now have serious competition in the 350 to 650cc range.
• With local production, prices may be surprisingly competitive
• India-UK Free Trade Agreement (FTA) cuts import duty from 100% to 10% is a game changer for premium buyers
• Norton’s comeback also helps TVS enter the global, premium space

With Norton entering the ring, the bar gets higher and that’s good news for every rider

Performance: What Riders Can Expect

For High-End Models (V4SV, V4CR):

• 1200cc V4 engine with serious power
• Top-spec Ohlins suspension, Brembo brakes, and carbon fiber body panels
• No nonsense riding experience sharp, fast, raw
• But be warned: comfort takes a backseat to thrill

For Mid-Capacity Bikes (350-650cc):

• Likely to use a 450cc parallel-twin or single-cylinder engine* For daily use, touring, and fun weekends
• Retro looks with modern tech
• Royal Enfield’s charming cousin who studied abroad

Pricing

CBUs like the V4SV won’t be cheap (Rs 25–35 lakh). Mid-size models are a different story.

With local production, prices will compete with:

• Royal Enfield Interceptor 650
• Triumph Speed 400
• Harley-Davidson X440

And the FTA benefit will make even the CBU bikes more affordable than ever.

Riding Experience

You’ll have two options to choose from:

• The high-end bikes are about power, craftsmanship and exclusivity
• The mid-capacity range will be comfortable, city-friendly yet unique enough to turn heads

Expect strong torque, retro-modern styling and a ride that feels more personal than clinical.

Key Specifications (V4SV – Expected)

ALSO READ: TVS’s Secret 125cc Bike You Can’t Buy in India

FAQs

When is Norton coming to India?
By end of 2025, with two premium models.

Will there be affordable Nortons?
Yes. Mid-size bikes (350cc to 650cc) will follow, made in India for competitive pricing.

Will Norton compete with Royal Enfield?
Yes. Especially in the retro-modern 350–650cc space.

Where will Nortons be sold?
Through a dedicated premium dealership network, separate from TVS.

Will the imported bikes be expensive?
They’ll be pricey, but FTA benefits will make them more affordable than before.

Conclusion

Norton’s re-entry into India isn’t just another headline it signals a serious shift in the premium motorcycle game. With British craftsmanship, TVS’s local edge, and a plan that spans both high-end and mid-range machines, Norton is gearing up to make waves. Whether you’re after raw power or a refined retro ride, there’s something exciting on the horizon. 2025 could be the start of a new chapter for Indian motorcycling one with more attitude, more choice, and a whole lot of heritage.